Business Horizons 360°: How technology is driving business growth in Spain

Digital transformation in Spain: 89% of companies have already started the process

In Spain, companies demonstrate a clear desire to respond always better to consumer demand and respond as quickly and efficiently as possible to changing expectations. A significant indicator of the change that the country's business landscape is experiencing is that more than 80%* of Spanish companies have already started their digital transformation process.

In collaboration with the Netsuite team, we wanted to provide a space for exchange and collaboration to various entrepreneurs, where we could explore the obstacles and possibilities that arise in the path of business growth.


On October 19th we organized "Business Horizons 360°" an interactive event, followed by a networking cocktail, in which we were able to discuss and give a voice to our customers so that they can share their experience, expectations and daily challenges. Sergio Quesada Balaña, Vice President of Matrix Renewables, Javier Baños Morras, Project Manager at Tabacalera, and Juan Pablo Tejela, CEO of Metricool, explained to us how the implementation of Netsuite made a 360º turn in their companies. Let's go back to the most important topics of the day.

Content

1. The modernization of finance

2. Digital transformation, the key to internationalization

3. Driving Business Growth

4. Conclusion

Exploring the Digital Transformation of Finance

One of the key topics of the day was the digitalization of financial operations, we explored the latest trends and technologies that are revolutionizing the world of corporate finance.

The implementation of an ERP (Enterprise Resource Planning) system such as Netsuite has been a key factor in the modernization of business finance for our experts. From financial process automation to data management and advanced analytics, Netsuite leads to more efficient resource management, facilitating real-time data-driven decision-making and improving visibility into financial processes across the organization. This allows you to adapt quickly to market changes and increase agility.

"You have to explore the standard offered by the solutions as much as possible. In a platform like NetSuite, with so much functionality, developing something tailor-made is something that has to be assessed with business sense, before undertaking it."

 - Alberto Lozano Gómez
South Europe Netsuite Sr Director 

Matrix Renewables took full advantage of Netsuite to effectively manage its renewable energy assets. Sergio Quesada Balaña highlighted how the platform allowed them to have a complete, real-time view of the health and performance of their assets, allowing them to make informed decisions and maximize operational efficiency. In addition, he highlighted the importance of Netsuite's scalability, which allowed them to adapt as their project grew, without worrying about technological limitations.

Internationalization Strategies: Expanding Borders

Internationalization is a crucial step for business growth. This event provided an extended view of effective strategies for entering new markets. From identifying opportunities abroad to managing the global supply chain and adapting to different business cultures, the viewpoints complemented each other and were an invaluable source of knowledge for those looking to internationalize their operations. 

Juan Pablo Tejada, CEO, shared his experience with Metricool and how Netsuite helped them consolidate their presence in the market. He explained how the platform allowed them to centralize the management of financial and operational data, resulting in greater efficiency and more agile decision-making.

Each of our speakers' companies presents its own problems and added difficulties, such as Tabacalera, for example, which faces numerous tax and legal requirements on an international scale due to the type of product it sells. 

Overall, our guests' success stories highlight Netsuite's versatility and ability to adapt to the needs of different industries and companies.



"The collaboration with Bring IT was essential in the implementation of Netsuite in Tabacalera's diverse locations around the world." 

 - Javier Baños
Project Manager at Tabacalera

Driving Business Growth

To close our roundtable, we had the great opportunity to listen to Nadhila Wardhana, Investor at Kfund and Juan López from Kibo Ventures who gave us a broader vision of the investment process in the business world.

One of the highlights of the conversation was the depth with which they analyze and evaluate investment opportunities. Both shared their experiences on how they carefully select the companies they decide to invest in, highlighting the importance of thorough and diligent analysis.

From the initial research to the negotiation of terms and conditions, they made it clear that the investment process is a commitment that takes time and effort. In addition, they insisted on how, once they decide to invest in a company, they dedicate themselves completely to it, providing their experience and network of contacts to help the growth and success of the company. 

We were able to discover the rigorous and exciting process involved in investing in startups and how committed investors play a critical role in the development of those companies.

Conclusion 

Throughout the day, we were able to see the momentum that digital transformation is gaining in Spain. In an increasingly competitive and technological environment, entrepreneurs are taking targeted actions that reflect the widespread recognition of the importance of digitization for the survival and growth of companies. 

The overall process involves solid strategic planning, careful implementation of appropriate technology, and a focus on organizational culture and employee training to ensure a successful transition to the digital economy. Digital transformation isn't just about embracing new technologies, it's about rethinking and reinventing the way business is done, which can lead to significant benefits in terms of efficiency, innovation, and customer satisfaction.

However, improving operational efficiency and agility is an ongoing task that requires constant efforts, so it is necessary to use the most appropriate tools and collaborate with trusted professionals to move forward in the digital transformation journey.